Healthcare Trends
the Whitepaper
Trenditory
our anamnesis for the
Healthcare market
Health moves people like hardly any other topic – and the healthcare market is moving with it. But in which direction and with what strength? We answer these questions in our TRENDITORY whitepaper series. We present current developments and highlight trends.
Health
and Social Media
Instagram, Facebook, LinkedIn, TikTok & Co. have become an integral part of our lives. Nowhere else can you find such a broad cross-section of all potential target groups – from HCPs and sufferers to people who are generally interested in health topics. What are the advantages of communication in social media and how can these strengths be utilised for health topics?
Advertising
for Healthcare professions too?
Advertising arouses needs. Advertising offers solutions. Advertising works. Companies know this and use clever advertising campaigns to increase their sales figures. But do these principles also apply to the healthcare sector? What do we want from a sustainable healthcare system and how can advertising improve our healthcare?
Pharma
go social!
For the pharmaceutical industry, social media is still associated with undesirable side effects. Pharmacovigilance, community management and strict regulations for content make a bold approach complicated. But how much potential remains untapped for companies and brands as a result? And does anyone really want “social” pharmaceutical communication?
How digital
is Healthcare becoming?
Digital transformation is changing our everyday lives at breakneck speed. Health-centred services are also slowly but surely picking up speed. But how great is people’s need really? What do they want and what are the hurdles on the way to a new, more digitalised health?
Territory Healthcare
About us
We are an interdisciplinary team of healthcare experts, digital thinkers, creatives, scientists, editors and experienced brand strategists.
In order to offer our clients healthcare communication that is more than just contemporary, we always have our ear to the market and our eyes on current developments. We would like to share relevant insights with you in our white paper on healthcare trends.
For more information, visit us at territory.de/healthcare or contact us directly.
We look forward to your enquiry!
